Gurgaon, 20 July: The Card Company announced the launch of India’s First Premium Prepaid Card, powered by RuPay. Marking an industry first, the product brings a host of premium features, crafted in a metal card, now available to a wider base of Indian consumers, democratising access to feature-packed cards.
Built on a prepaid framework, the Metal Card is designed to make premium card ownership more accessible. Unlike traditional premium cards, it does not require underwriting or income-based eligibility. Any eligible customer who completes the prescribed KYC can simply set up their wallet and order a physical metal card with the feature plan of their choice.
By removing traditional barriers associated with premium card ownership while maintaining full regulatory compliance and robust user safeguards, The Card Company Metal Card delivers a more inclusive premium payments experience.
A card that adapts to your lifestyle
The card is built to flex around how each customer transacts. Members choose from two feature plans and customize their card to match their preferences, so the benefits they pay for are the ones they actually use.
Benefits worth ₹50,000+, pre-loaded from day one
Every Metal Card comes loaded with a suite of premium experiences, such as:
- Global airport lounge access
- Complimentary buffet at leading 5-star hotels
- Buy-one-get-one (BOGO) coffee at premium outlets
View Feature Plans and associated benefits here.
Rewards on every spend
All card transactions earn 5% Gold Coins, redeemable as digital gold (100 Gold Coins = ₹1 of digital gold) — letting members build a gold asset simply by spending the way they already do, in keeping with the company’s focus on responsible spending and real rewards.
Transparent pricing — Customisable product
The product pricing is transparently broken down into Card Cost and Feature Cost. Customers have the choice to opt for a Metal card with or without features. Further, they can also choose their preferred Feature Plan to attach between the two available plans i.e. Travel and Lifestyle.
As a limited-period launch offer, card is being offered at ZERO cost, when bought with Feature Plans which are priced at ₹5,999 + applicable taxes, against pre-loaded benefits worth over ₹50,000.
Sandeepan Kashyap, CEO & Co-Founder, The Card Company said “At The Card Company, our mission is to democratize feature cards to all Indians. The Card Company metal prepaid card is a sincere effort in this direction – a feature card made accessible to all Indians across the country. We’re proud to build this on the indigenous RuPay network.”
Nalin Bansal, Chief Relationship Management – Partnerships, NPCI said “NPCI remains committed to delivering seamless, secure and trusted digital payment experiences to consumers across the country. The launch of this feature-packed prepaid card on the RuPay network is an important step towards making premium payment experiences more accessible. As the RuPay ecosystem continues to evolve, we remain focused on enabling innovations that expand consumer choice, enhance convenience, and further strengthen India’s digital payments landscape.”
Availability
The Metal Card is available now on The Card Company app. To order, customers have to complete KYC, set up their wallet and order a physical metal card with the benefit plan of their choice.