Pune, Apr 30: Santoor Shower Gels, part of the Santoor portfolio from Wipro Consumer Care & Lighting, has announced actor Sreeleela as its new brand ambassador, along with a new TVC campaign titled ‘Sandalwood Ka Remix’.
With this range, Santoor Shower Gels brings its signature sandalwood ingredient into a liquid body wash format aligned with modern bathing routines. Infused with sandalwood and gardenia extracts, the range focuses on skin softness and glow. The formulation features a gentle, pH‑balanced profile intended for regular use.
To reinforce this, the brand has introduced the ‘Sandalwood Ka Remix’ campaign, which presents the ingredient in a refreshed, modern context. As part of this, actor Sreeleela has been onboarded as the brand’s ambassador, reflecting a blend of tradition and contemporary appeal.
On this campaign, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting said, “Sandalwood has always been at the core of Santoor’s heritage. With Santoor Shower Gels, we are reimagining this timeless ingredient in formats that are relevant to today’s consumers. As we take this step forward, it was important for us to partner with someone who reflects this blend of tradition and modernity. We are delighted to welcome Sreeleela on board as the face of Santoor Shower Gels. Her vibrant screen presence and contemporary appeal align well with the brand and our consumers.”
Speaking about the association, actor Sreeleela added, “I have always associated sandalwood with timeless beauty and care. What I love about Santoor Sandalwood Beauty Wash is how they’ve given this classic ingredient a modern twist. The idea of ‘Sandalwood Ka Remix’ felt very relatable to me, it reflects how our generation blends tradition with a fresh perspective. I’m delighted to be the face of Santoor Shower Gels and to be part of this exciting journey.”
Conceptualised by Bates Bengaluru, the campaign gives a fresh spin to a classic. Much like old songs reimagined for today, it presents sandalwood in a modern body wash format. The campaign will be rolled out across television and digital platforms as part of an integrated outreach strategy.
The Santoor Shower Gel range is available in multiple variants, including Saffron & Marigold and Lemon & Frangipani, across retail stores and online platforms.
