May 04: Kwality Walls (India) Limited, one of India’s leading ice cream and dessert companies, has announced the launch of its new in-home ice cream range, featuring tubs and party packs. This launch marks a significant step in the company’s strategy to enhance everyday indulgence, with milk positioned at the core of its offerings.
The new range will be available in two convenient sizes — 500 ml and 700 ml — catering to both individual and group consumption occasions. Consumers can choose from a diverse portfolio of flavors, ranging from international favorites such as Hawaiian Sundae to rich Indian classics like Kesar Bhog, celebrating a wide spectrum of taste preferences.
India’s per capita ice cream consumption remains relatively low compared to global markets, indicating strong growth potential for the category. At the same time, the rapid rise of quick commerce platforms has played a transformative role in driving at-home consumption, especially in metro cities, unlocking new opportunities for the segment. The new products will be widely available across multiple retail channels, including quick commerce platforms, enabling convenient post-meal purchases.
Commenting on the launch, Chitrank Goyal, Deputy Managing Director, Kwality Walls (India) Limited, said,
“At Kwality Walls, we continue to push the boundaries of innovation to deliver richer and more enjoyable experiences to our consumers. As part of the world’s largest ice cream company, we combine global expertise with deep local insights to offer world-class flavors tailored to Indian preferences. Our new in-home ice cream range is a strategic step toward strengthening our core portfolio, with milk at the heart of our offerings. We remain committed to driving the next phase of growth and premiumisation in the category while enhancing everyday indulgence for consumers across the country.”
In recent years, India’s ice cream ecosystem has evolved rapidly, supported by improvements in cold chain infrastructure, expanded retail reach, and shifting consumer lifestyles. The emergence of quick commerce has further accelerated accessibility, encouraging a shift from seasonal, out-of-home consumption to more frequent, in-home indulgence.
With this launch, Kwality Walls aims to redefine how consumers experience ice cream at home, combining convenience, quality, and variety to meet the evolving demands of modern consumers.
