Mumbai, 20th September 2024: In an exciting new partnership to elevate entertainment consumption, 4700BC, India’s premier snacking brand, and Netflix;, the world’s leading streaming service, have come together to redefine the content-watching experience like never before. This collaboration, featuring Bollywood’s celebrated filmmaker Karan Johar and popular television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to perfectly complement Netflix’s diverse content library.
The exclusive 4700BC x Netflix popcorn flavours are inspired by the consumer insight that people love combining flavours at the cinema but don’t have that option available to them at home, until now. Through this collaboration, both 4700BC and Netflix, the two brands known for being innovative in their respective categories, are looking to enhance the entire viewing experience giving the consumers a flavour for every genre and a genre for every flavour!
The Sweet & Salty flavour, which is the global favourite kettle popcorn, offers a balanced taste with sweetness and a hint of sea salt, while the Cheese & Caramel flavour combines 4700BC’s signature cheddar cheese and Himalayan Salt Caramel for a gourmet treat. These products will be available across all major retailers, e-commerce, q-commerce and the4700BC website.
Chirag Gupta, Founder and CEO of 4700BC, expressed his excitement about the partnership: “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience. This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”
This launch is complemented with a visually stunning ad campaign which captures the essence of this collaboration. It begins with Netflix’s familiar “Who’s watching?” interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.
Karan Johar, Filmmaker and Cultural Icon, added: “As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired.”
Poornima Sharma, Head of Marketing Partnerships, Netflix India, expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special -edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”
This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign, centred around the theme “Best Enjoyed Together,” is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.