Gurgaon, India Mar 24: This Holi, Dulux brought alive the core promise of its flagship exterior paint brand Dulux Weathershield – “It’s Colourful. It’s Powerful” to life through a playful campaign.
Building on its earlier campaigns showcasing performance in extreme climates such as the scorching +50°C heat of Jodhpur and the freezing –30°C temperatures of Spiti Valley, the brand created a festive ‘Colourful and Powerful’ Holi activation.
As part of the “Colourful & Powerful Holi” campaign, Dulux Weathershield collaborated with Blinkit to surprise consumers in select cities. During the Holi period, some Blinkit orders included a complimentary gulal packed inside adorable miniature Dulux Weathershield paint buckets, a powerful reminder of both the brand’s colour expertise and indulgence in festival of colours.
The collectible mini buckets quickly caught consumers’ attention. While gulal injected the fun on-ground, Dulux Weathershield’s Holi celebrations struck a chord with over 28 million people with unboxing videos and reels flooding the social media. User-generated reels, unboxing videos, influencer participation and meme pages also picked it up which further amplified the idea organically — turning a powerful activation into a widely shared Holi moment.
Dulux Weathershield also invited consumers to share their “Colourful & Powerful” Holi moments on Instagram with 30 participants set to win a free exterior home makeover.
