Bengaluru, Feb 5: Myntra, India’s leading fashion, beauty and lifestyle destination, today announced the launch of Comet, a culture-first sneaker brand celebrated for its distinctive design language and community-led approach. With this association, Comet marks its e-commerce debut, making its offerings accessible to Myntra’s 75 million monthly active users and further strengthening Myntra’s growing portfolio of sneakers that resonate deeply with Gen Z and millennial shoppers.
Since its inception, Comet has followed a product-first approach to brand building, backed by in-house design and development capabilities. As part of its launch on Myntra, the brand introduces a curated selection of over 40 styles, including its most-loved silhouettes such as X Lows, Aeon V2, and Alter. To commemorate the debut, Comet has also unveiled the X Lows Polaris, a style that will be exclusive to Myntra shoppers.
Commenting on the launch, Ritesh Mishra, Head of Category and Revenue, Myntra, said,
“Comet has carved a strong identity through its sharp design sensibility and deep-rooted community connection, which resonates with the trend-forward shopper. The brand’s launch on Myntra aligns with our focus on bringing culture-first, contemporary brands to India’s new-age consumers. With additions like Comet, we continue to strengthen our portfolio of brands shaping the country’s evolving sneaker culture.”
Sharing their perspective on the partnership, Utkarsh Gupta and Dishant Daryani, Co-founders, Comet, said,
“Myntra has consistently demonstrated a strong understanding of and commitment to the brands it partners with. At Comet, staying close to our customers has guided every decision we’ve made, and that philosophy remains unchanged as we scale. Launching on Myntra enables us to take that belief to a much wider audience.”
Built on the ethos of ‘Never Shy, Never Sorry’,
and driven by a strong focus on design and experimentation, Comet has emerged as a distinctive name in India’s fast-evolving sneaker and streetwear landscape. Known for its bold silhouettes, vibrant colourways, and limited-edition drops, the brand draws from cultural nostalgia and storytelling, with a sharp emphasis on innovation and product excellence.