Mumbai, Mar 16: MYFANDOM, India’s first Direct-to-Fan ecosystem, is known for fueling fandoms through official, premium merchandise and immersive fan experiences. MYFANDOM, which has enabled merchandise for over 100+ international artists and brands, has now released “India Fandom Report”. A first-of-its-kind, the report is a comprehensive overview on the phenomenal upsurge in fandom-related activities in India in 2025.
On the launch of the India Fandom Report, Chief Minister of Maharashtra, Shri Devendra Fadnavis Ji shares,
“The India Fandom Report is a timely initiative that seeks to understand the evolving dynamics of fan communities and their growing influence. The creation of MYFANDOM as a platform that celebrates fan culture and connects Indian audiences with global entertainment experiences is a noteworthy step in recognising the power and potential of fandom in India”
The report examines how fandom is emerging as a powerful force shaping India’s cultural influence, consumer behaviour, and economic growth. It explores India’s growing role as a global soft power, where Indian fan communities are increasingly becoming an influence on international pop culture, music tours, streaming content, and cross-border collaborations. An independent study by MYFANDOM discovers that as fandom deepens, merchandise, live experiences, and community-led engagement have become crucial touchpoints for the Indian Fandom Economy giving fans the centerstage. 40% of fans want meet-and-greets with their idols to become part of the fan-experience, and 45% said they’d be the happiest with official merch.
The concept of fandom and its transition from a passive to a proactive influence is at the heart of this report, that positions India firmly in what it defines as the “Fandom Era”
Speaking on the report, Jinal Ajmera, Co- Founder of MYFANDOM says,
“Today, India’s hold on the collective consciousness of the world is evident in every aspect of our media and entertainment. The exchange of art and culture, the influx of international artists, businesses and music festivals into the Indian economy made 2025 – ‘The Year of Fandom’. The India Fandom Report is our endeavour to celebrate India’s Soft Power with a record of these incredible strides made in the Indian Fandom Economy.”
Vivek Ajmera, Co- Founder of MYFANDOM adds,
“We are on a journey to empower fans to Live Their Fandom. As India rises to unprecedented heights of economic power, our aim with the India Fandom Report is to highlight the scope of the country’s Orange Economy by offering a macro lens on the growing fan culture in India. With this, we take one step forward for India’s next billion fans.”
The report also includes insights from industry leaders and pillars of the Fandom Economy in India, such as Jay Mehta, Managing Director, Warner Music India & SAARC; Perry Farrell, Founder, Lollapalooza; Kunal Khambhati, Co-founder & COO – Events, District by Zomato; Anjula Acharia, Founder, 5 Junction Record and Manager, Priyanka Chopra Jonas; Poornima Sharma, Head of Marketing Partnerships, Netflix India, and Thomas Puliyel – Former President, IMRB International (now Kantar), to name just a few. Also, the report highlights the experiences of certain superfans like Tanuj Govil, who got to sing on stage with Chris Martin in Ahmedabad, and Natasha Mahtani, an Indian Swiftie invited to a ‘secret session’ at Taylor Swift’s residence.
This report is intended to serve as a reference point for artists, management, brands, and industry stakeholders seeking to underscore how fandom is shaping the future of entertainment, commerce, and culture in India. Drawing on its internal study, industry research, and cultural observation, MYFANDOM estimates that by 2028, India’s Fandom Economy will be worth $10 Billion!
