Bengaluru, July 09: Strengthening its role as India’s preferred gateway for global fashion, Myntra has announced the launch of Barcelona-based fashion brand Desigual’s apparel collection. Following the introduction of accessories, handbags and backpacks last year, the launch marks the next phase of Desigual’s expansion in India, bringing its apparel portfolio to Myntra’s fashion-forward consumers. The newly launched apparel collection spans across the brand’s hero categories of dresses, denim and jackets, with 90 styles reflecting Desigual’s signature codes across joyful silhouettes, statement denim, expressive outerwear, and graphic knitwear.
Founded in Barcelona in 1984, Desigual has built a global identity around creativity, colour and self-expression. True to its name, which means “not the same,” the brand is known for vibrant colours, artistic prints, patchwork details and asymmetrical silhouettes, appealing to millennials and Gen Z shoppers seeking expressive global styles. Positioned in the accessible luxury space, Desigual fills the gap between mainstream fashion and ultra-luxury labels, offering a differentiated proposition that is bold, aspirational and visually distinctive.
Through its association with Myntra, Desigual aims to build brand awareness and connect with India’s digitally native fashion audience. Myntra’s large base of more than 75 million monthly active users provides access to a highly engaged community interested in international brands, making it an ideal partner to support Desigual’s expansion in the market. With seasonal drops planned for the year, the brand will add greater depth and versatility to its India offerings, strengthening its presence in one of the world’s most dynamic fashion markets.
Speaking on the launch, Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra, said, “The encouraging response to Desigual’s accessories on our platform demonstrates the Indian consumer’s growing appetite for design-led international fashion. India has emerged as one of the world’s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Desigual to tap into this massive opportunity and strategically scale their presence. The expansion into the brand’s apparel collection reinforces our commitment to scaling international brands in India, leveraging our deep market insights and extensive reach to build discovery, aspiration, and long-term growth across the country.”
The launch comes as international brands on Myntra continue to see traction across a wider consumer base, with Tier 2 cities contributing 45% of demand. This reflects the growing pull of premium global fashion beyond metros, as shoppers look for brands with strong identity, design distinction and accessible price points. Myntra’s 500+ international brand portfolio continues to serve this evolving demand across premium and trend-led fashion.