New Delhi, Apr 09: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 19,363 new Mercedes-Benz retailed in the April 2025-Mar 2026 period (up from 18,928 units in FY 24-25). The company retailed 5,131 new Mercedes-Benz in the January to March 2026 period, growing by +7% (Q1 2025: 4775 units). Mercedes-Benz India sales was strongly driven by new and existing products, qualitative network upgradation and differentiated customer experience. Continued robust performance of the Core and Top-End Luxury segment was the key highlight of Mercedes-Benz’s sales performance during FY 25-26 and also Q1 2026.
Robust demand for the Top-End Luxury segment:
Mercedes-Benz’s Top-End Luxury segment that comprises highly desirable and industry benchmark models like the S-Class, Mercedes-Maybach, EQS SUV and the AMG range continued its growth trajectory, successfully retaining the trust and loyalty of highly discerning customers. Top-End Luxury segment sales grew by a strong 25% in Q1 2026 and by 16% in FY 25-26, underpinned by consistent demand for the S-Class, Mercedes-Maybach range, EQS SUV and also iconic products like the AMG G 63.
Notably, in FY 2025-26, 27% of all luxury cars sold by Mercedes-Benz in India were ‘Top-End Luxury’ vehicles. Waiting period for the Top-End Luxury segment currently ranges from 4 months and extends up to a year for iconic products like the AMG G 63.
Consistent demand drives the important ‘Core’ segment:
Mercedes-Benz’s ‘Core’ segment significantly contributed to the sales performance in FY 25-26 and in Q1 2026. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued to retain customer preference, contributing a significant share in the overall sales volumes of Mercedes-Benz.
In FY 25-26 and Q1 2026, the success of the E-Class LWB (also available with a dynamic E 450 variant) remained unabated, with very high customer traction across all markets. The Long Wheelbase E-Class remains the highest selling luxury car in India.
Entry Luxury Segment:
Mercedes-Benz’s Entry Luxury models are defined by strong product content and superior value proposition. In FY 2025–26, the segment saw an 18% decline within a market increasingly dominated
by lower-price products supported by market-led incentives. Mercedes-Benz however continues to focus on comprehensively equipped, feature-rich vehicles, underscoring a value-oriented sales approach that not only aligns with long-term brand desirability; but prioritizes ‘customer aspiration’ over ‘price-led volume aspirations’.
Mercedes-Benz Top-End BEVs continue to surge:
Battery Electric Vehicles now account for 20% of Mercedes-Benz’s total Top-End retail volumes in FY 2025–26. Notably, Top-End Luxury BEVs (priced above ₹1.4 crore) recorded an 85% growth in FY 2025–26, driven by strong demand for the EQS SUV, EQS Maybach SUV, and the Electric G-Class SUV. Mercedes-Benz is set to launch the highly anticipated CLA BEV on 24 April 2026, reaffirming its long-term BEV roadmap for the Indian market. The CLA BEV will be the first of Mercedes-Benz’s
next-generation software defined electric vehicles, marking the beginning of the brand’s global electric product fireworks in India.
Major Retail Network Expansion Planned in Q2 2026
Under its ‘Go to Customer’ strategy, Mercedes-Benz India has outlined an ambitious retail network expansion strategy for 2026. The company plans to establish more than 20 world-class luxury outlets across high-potential emerging markets, alongside reinforcing the brand’s presence in key metropolitan regions such as Bengaluru, Mumbai, and Delhi NCR. As part of this expansion plan, Mercedes-Benz India will debut in new markets like Visakhapatnam and Varanasi, while further strengthening its footprint in with new luxury outlets in established markets of Pune and Goa, during Q2 2026.
Customer Experience remains central to Mercedes-Benz’s Network Strategy. The company will continue to upgrade existing facilities across markets to global luxury standards, while also exploring new retail formats and advanced technologies, including AI- and automation-led solutions. This expansion will be supported by an investment of over ₹450 crores by Mercedes-Benz Franchise Partners over the next two years.
(All sales figures of Mercedes-Benz India are that of retail sales)
Annexure
Mercedes-AMG A45 S Aero Track Edition 4MATIC+
With its bold stance, unmistakable AMG character, and motorsport-inspired exclusivity, the A45 S Aero Track Edition promises an unparalleled sporty driving experience, while offering customers a truly unique proposition within the performance hatchback segment.
Engineered with precision in the wind tunnel, the AMG Aerodynamics Package is designed to enhance high-speed stability while taking driving dynamics to the next level. Its purposefully crafted, detachable aerodynamic elements work seamlessly to increase downforce, sharpen handling, and further emphasize the vehicle’s unmistakable performance-oriented character.
Beyond its functional benefits, the package also adds a striking visual edge, reinforcing the car’s motorsport-inspired identity. Every component is optimized not just for aesthetics, but to improve airflow management, reduce lift, and ensure greater control at elevated speeds. The result is a perfect fusion of form and function—delivering enhanced confidence behind the wheel while making a bold, unmistakable statement on the road.
Highlights:
· Sporty front apron with enlarged splitter and added flics in high-gloss black
· Fixed AMG rear wing in high-gloss black – a clear symbol of performance commitment
· Lateral airflow breakaway edges at the rear
