New Delhi, December 13, 2024: adidas Originals, the pioneering lifestyle brand for the streets, collaborated with India’s much-loved artisanal footwear label – Fizzy Goblet to offer a unique customization experience at Foot Locker India’s first store at Nexus Select Citywalk in New Delhi. This two-weekend activation, aligned with Foot Locker Fridays, offered discerning sneaker enthusiasts and fashion elites to personalize an array of adidas Originals’ timeless sneaker franchises like Samba, Gazelle and SL 72, thereby transforming standard sneakers into distinctive fashion statements. The event witnessed customers register and queue up to customize their new kicks, showcasing the growing demand for personalized and experiential shopping experiences.
This fusion of adidas Originals’ contemporary ethos and Fizzy Goblet’s artisanal craftsmanship gave customers the opportunity to personalize their footwear with bespoke embellishments, vibrant laces and curated designs. The resulting shoes were a unique blend of art and wearability, elevating everyday sneakers into extraordinary statement pieces.
The activation underscores the brand’s dedication to blending global trends with local influences, providing its audience with meaningful and personalized curations that give them an elevated shopping experience, thus reinforcing adidas Originals’ position as a leader in both fashion and retail innovation.