Bengaluru, 24th September 2024: Mismatchd, a premium fashion brand, is excited to announce its launch, dedicated to celebrating the universal concept of duality. Drawing inspiration from the harmonious balance found in Yin & Yang, the interplay of Day & Night, and the divine nature of Shiva as both creator and destroyer, Mismatchd captures the essence of the complex and contrasting elements that exist within each person. The designs reflect this intricate blend, encouraging individuals to embrace and express their multifaceted identities through fashion.
Founded by D2C marketing veteran Sakshi Sharma, the brand is rooted in a passion for philosophy, fashion, and sustainability. “Mismatchd is born from the philosophy of duality,” says Sharma. “We hope that every time you wear Mismatchd, you are reminded of your own dualities.”
Sustainability is not just a trend for us; it’s a core value. We are dedicated to creating fashion that is both environmentally responsible and stylish. From our thoughtfully chosen fabrics to our no-waste, low-inventory model, Mismatchd is committed to promoting a more intentional and mindful wardrobe.